Branding II: Telling the Story of ECE

Saturday, March 18
3:30 pm - 5:00 pm  

Organizers:
   
   

Greg Abel
Director of Strategy & Client Services
Tailfin Marketing

Greg’s career began in advertising at McCann-Erickson and Fitzgerald+Co in Atlanta, then jumped to the digital space, with marketing mega-consultancy US Web/CKS (later marchFIRST) where he helped to develop digital strategy and online user experiences for a range of consumer brands. In 2002, Greg co-founded Tailfin, which has grown into a diverse, award-winning marketing and creative services agency, focused on higher education, technology, healthcare and hospitality. In his spare time, Greg is an avid (or maybe “rabid” is a better term) Atlanta sports fan and a single-engine airplane pilot.
   
   

Tracy Clark
Brand Strategist, Account Director
Tailfin Marketing

Tracy’s affinity for higher education is no secret. After earning her MBA from Georgia Tech’s Scheller College of Business, she spent 8 years on the client side at Emory University. She then joined the agency world, bringing her brand strategy talents to higher education clients across the US, from Michigan Tech (yep, it’s above the mitten) to Harvey Mudd to Georgia Tech. Tracy’s been with Tailfin since 2013, keeping clients brand-savvy and co-workers engaged with humor and Spotify playlists. Off-the-clock time includes playing music and driving to the nearest body of water.
   

Ashlee Gardner
Communications Manager, ECE
Georgia Tech
Ashlee Gardner is a Communications Manager in the School of Electrical and Computer Engineering at the Georgia Institute of Technology. In this role, she serves as the primary steward and contact for online communications, social media, and branding/marketing efforts. She creates marketing programs that deliver key messages and support the School's strategic goals by generating awareness, building brand loyalty, and engaging key audiences and stakeholders through publications and online marketing. Prior to her position with Georgia Tech, she worked in non-profit arts organizations as well as marketing and advertising agencies. She holds a B.A. in English from Guilford College and an M.A. in Art History and Theory from the University of Essex.
   

Catharine June
Communications Manager, ECE
University of Michigan
Catharine June is the Communications Manager for Electrical and Computer Engineering (ECE) in the Department of Electrical Engineering and Computer Science at the University of Michigan. She has worked in the department since 1994 in a variety of roles, including research, administration, alumni relations, communications and marketing. She is currently directly involved in, or oversees, the website and its content, print and digital material, photos, video, and social media activities that focus on the faculty, students, and alumni of ECE at Michigan. She received a PhD in Musicology from the University of Michigan. 
   
Daniel Stancil
Daniel Stancil
Professor and Chair
Electrical and Computer Engineering
North Carolina State University
Daniel D. Stancil is the Alcoa Distinguished Professor and Head of the Electrical and Computer Engineering Department at North Carolina State University. His early interest in radios and electronics launched an engineering career that has been--and continues to be--fun and rewarding. Along the way he picked up engineering degrees from Tennessee Tech (B.S.E.E.) and MIT (S.M., E.E. and Ph.D.). He has spent many years as a professor of Electrical and Computer Engineering at both Carnegie Mellon University and NC State. While at CMU he served as Associate Head of the ECE Department, and Associate Dean for Academic Affairs in the College of Engineering. He has been Department Head at NC State since 2009.

His research has included such varied topics as magnetic films, optics, microwaves, wireless channels, antennas, remote labs, and particle physics. Technology for distributing wireless signals through HVAC ducts that Dr. Stancil and his students developed has been installed in such major buildings as Chicago's Trump Towers and McCormick Place Convention Center. The demonstration of neutrino communications by a multidisciplinary team coordinated by Dr. Stancil was recognized by Physics World Magazine as one of the top 10 Physics Breakthroughs of 2012. Additional recognitions that his work has received have included an IR 100 Award and a Photonics Circle of Excellence Award. Dr. Stancil is a Fellow of the Institute of Electrical and Electronics Engineers, and a past-president of the IEEE Magnetics Society.

   

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