ECE Corporate Advisory Council Member
Joanna Pritchard, PhD
Global Academic Strategy and Engagement Lead
Siemens EDA
Joanna is a dynamic leader and strategic thinker with a unique perspective from her experiences on both sides of the Atlantic. She fosters academic partnerships and drives innovative solutions, ensuring students acquire the critical skills needed for the future of work. As the Global Academic Strategy and Engagement Lead for Siemens EDA, Joanna equips educators with advanced teaching tools and prepares students with in-demand skills. She has previously served as the Director of MBA and Digital Learning at the University of Bradford and the University of South Wales, and she continues to teach sales and marketing as an adjunct faculty member at UNC Wilmington. A Fellow of the Higher Education Academy with a STEM PhD and an MBA from Emory, Joanna excels at building collaborative relationships within education and industry. She is passionate about mentoring, championing diversity and inclusivity, and creating supportive environments where individuals can thrive. Residing by the beach in Wilmington, NC, Joanna is a proud mother of two—an Appalachian State freshman and a high school junior—and the wife of a dedicated world history teacher.
Corporate Profile